Nothing is so warm and inviting, yet so challenging and poignant, as a powerful story told well. How many times have you been fascinated by a good story? Long before television, newspapers, the Internet and social media came the stories that have entertained, influenced and created feelings. There's no doubt that stories can change the way we think, act and feel.
Leaders can use the power of a good story to influence and motivate their teams to new heights. Stories can inspire everything from understanding to action. They can create legends that an entire workplace culture can build upon, and they have the power to break down barriers and turn a bad situation into a good one.
Stories can capture our imaginations and make things real in a way that cold, hard facts can't. Make no mistake – stories can be very, very powerful leadership tools. Great leaders know this, and many top CEOs today use stories to illustrate points and sell their ideas.
Corporate Storytelling improves your ability to attract and retain the right employees to your organization.
Storytelling is important when it comes to communication and marketing. It's about identifying and telling stories about the business, it's partners, customers and employees focusing on the positive and the good experiences.
Corporate Storytelling can be used as a powerful complement to the figures, maps, graphs and other abstract images of your company and its activities. Make sure to take advantage of the organizations true stories and use them commercially.
Your organization is filled with employees who are the best ambassadors and assets for future recruitments. The power of storytelling, which brings a personal voice and face to the story of your great corporation, will make your future employees see it and feel it. Once incorporated, your company has an advantage!
Keep in mind:
- Be authentic
- Be truthful
- Show experience and expertise, it provides credibility
- Tell the story well, but don't go on forever.
Remember, a good story leaves something to interpretation. This increases the likelihood for the story to be told on.